Who I help
- Owner-run small businesses with workflow friction
- Solo businesses juggling admin across multiple tools
- Service businesses using spreadsheets and workarounds
- Small operators who need a better fit than bloated software
Offer and process
How it works
A simple, practical process for figuring out whether a custom tool is the right fit for your business.
What I build
- Internal tools for recurring admin and operations
- Simple workflow tools to replace repeated manual steps
- Lightweight web apps tailored to one process
- CRM-style systems focused on the data you actually use
What makes a good fit
- There is a clear bottleneck or repeated process causing friction
- You can describe what happens today, even if it is messy
- You want something practical and simple rather than a giant system
- You care about fit and usability more than feature lists
What is not a fit
- You need a full enterprise platform with a large team rollout
- You need a complex client portal, payments, and account system in v1
- You want a broad 'build anything' agency setup
- You are looking for a hype-heavy AI-first product pitch
Simple working process
The goal is to get to a practical answer quickly: either a clear small tool idea, or a clear reason not to build one.
Step 1
Share the workflow
Tell me about one annoying process. Screenshots, notes, or a quick description is enough to start.
Step 2
Assess the fit
I review what is happening today and whether a small custom tool is likely to save time or reduce friction.
Step 3
Build the practical version
I design and build a lightweight tool around the real workflow, keeping the scope focused and useful.
Start with one messy process, not a full software overhaul
The best first project is usually the one process your business keeps working around.